The Ultimate Mic Drop Move in Show Business, Giovanni, is the Hair Care Brand Used Backstage at the Emmys, GRAMMYS, Oscars and Tonys
LOS ANGELES, Feb. 25, 2025 /PRNewswire/ — In celebrity hair styling circles since 1979, when Sunset Strip hairdresser Arthur Guidotti shared his hair care formulations with the studio stylists at MGM, Paramount and FOX, Giovanni has been known as the hair care brand of the entertainment industry. Now the venerable and favored brand of celebrity stylists that is used backstage at the Emmys, GRAMMYS, Oscars and Tonys (E.G.O.T.) is amongst the first brands to join the ranks of the only 21 entertainers who have earned the ultimate mic drop move in show business, E.G.O.T. status. In the past, the designation was bestowed to entertainers who have won all four of the major performing art awards in the U.S. and now the Giovanni Eco Chic brand has earned their own version of this distinction.
Headed by Guidotti’s son, G. James Guidotti to gain distribution in 15,000 retailers in 30 countries, Giovanni became the #1 hair care brand in the naturals industry, but few consumers know about its backstage professional entertainment industry reputation.
“From the glitz of the GRAMMYS to the Emmys, the magic of the Tonys, and the unforgettable elegance of the Oscars, Giovanni was there, crafting the looks that stole the show,” said G. James Guidotti, CEO of Giovanni Eco Chic Beauty. “When it comes to getting performers ready for their moment, we know how to bring the hair. As a trusted partner in creating unforgettable moments, Giovanni can routinely be found on studio lots at Warner Bros, Universal, Paramount, Fox, HBO, Netflix, MGM/Amazon, Apple TV, Disney, Hulu, at the BBC and the ABC, CBS, and NBC networks. From dramas, thrillers and laugh-out-loud comedies, Giovanni Eco Chic Beauty has had the privilege of supporting stylists and just this week, we were front and center with a room full of 1000+ celebrity stylists at I.A.T.S.E. ‘s Local 706, sponsoring the Make-Up Artists and Hair Stylists Guild Awards (MUAHS), along with the L’Oreal Groupe.”
Florence Witherspoon @StylesByFlo, who won a MUAH for “Best Contemporary Hairstyling on a TV Special, Live Program Series” for Disney/ABC-TV’s Dancing with the Stars, said: “The product I’m absolutely obsessed about is Giovanni’s Shine of the Times High Gloss Hair Mist, I like the high gloss that it gives which is light-weight and you don’t to use much of it; it’s my everything go-to.”
@CelebrityHairTherapist, Brian Steven Banks, who was nominated for a MUAH for his hair prowess on Netflix’s The Upshaws, and was a backstage hair guru at the 67th GRAMMYS on February 2, 2025 said: “It being Black History Month, my hands down favorite product is Giovanni’s Smoothing Castor Oil Hair Care Collection – it is the game changer! Combining Giovanni’s Smoothing Castor Oil with Giovanni’s Curl Shaping Hair Gel, the Medium Hold, and the Shine of the Time High Gloss Hair Mist, from the roots to the ends on protective styles like corn rows, double strand twists or lock styles, makes the perfect trifecta. Using these together allows you to embrace your natural sebum and keeps your hair and scalp in the perfect natural environment for growing healthy hair, all the while rocking the looks! Make peace with the grease.”
About Giovanni Eco Chic Beauty™ – Born on the Sunset Strip in 1979, Giovanni began as a bold vision from hairdresser Arthur Guidotti, who crafted salon-quality formulations and shared them with studio stylists at MGM, Fox and Paramount. Arthur’s son, James, then catapulted Giovanni to become the #1-selling hair care brand in the U.S. natural products industry (SPINs data) and built upon their early backstage reputation to wildly blossom backstage professional use. Today it is the brand that shampoos, nourishes, sculpts, and finishes celebrity tresses on more than 300 television, film, music and theatre productions, is the styling brand backstage at the Oscars, Emmys, GRAMMYS, Tony Awards, and film festivals globally. Giovanni sells over 175 SKUs in 15,000 retailers in 30+ countries, including brushes, combs, styling accessories, body, and beard care and is also a veteran-owned business. Headquartered in Los Angeles, California, Giovanni manufactures its Leaping Bunny-certified products in the U.S.
Press Contacts:
Alyson Dutch / Kathleen Gonzales
310.766.4471 (our temporary office phone while our Malibu offices rebuilt after the Palisades fire)
SOURCE Giovanni Eco Chic Beauty
