FORT LAUDERDALE, Fla., Jan. 10, 2022 /PRNewswire/ — Australian native and serial entrepreneur John Rowe knows how difficult it is to find quality skincare products in the crowded health and wellness market. The CEO and managing director of Natralus Australia has spent his life in the health world. After starting in pharmaceuticals, in 2010 Rowe branched into the health and wellness sector via his natural skincare brand Natralus Australia.
Rowe understands the challenge that consumers face when it comes to choosing the right skincare company. With countless brands available, it’s easy to feel paralyzed selecting which option will actually solve an issue. That’s why he and his compatriots at Natralus have put the concept of efficacy at the heart of everything that they do.
The CEO succinctly explains this priority by saying, "It’s important to me that our customers get what we set out to do." He understands that the best way for a health and wellness brand to cut through the white noise is for its products to deliver exactly what they say they’re going to do.
Over the years Natralus has perfected the art of coming through on its promises. "Everything is designed with a purpose, with an end goal in mind," Rowe explains. "When we first designed the Pawpaw balm we asked, well, ‘how does it work?’ Then we broke down the details on how it worked."
The "Pawpaw balm" that Rowe references is Natralus Australia’s top-selling Paw Paw Balm. The multi-purpose skincare solution utilizes a variety of natural ingredients, starting with Carica papaya — which goes by the nickname of "Pawpaw" in the Land Down Under. In addition, the formula draws on the power of iconic natural ingredients, such as Calendula and Shea butter.
The result of this combination is a product that purposefully solves skin problems. It doesn’t just mask symptoms or bring temporary relief. Natralus’ Pawpaw Balm, along with the rest of its carefully created products, uses natural and organic fruit and plant-based superfood active ingredients to deliver real-world results.
As is the case with most skincare items, this is primarily focused on proper moisturization and hydration of the skin. However, Natralus’ purposeful approach has allowed the company to create products that can do this while also being chemical- and petroleum-free. This makes its products great for all ages — including a specially-designed line of kid-friendly options — as well as those with sensitive skin. Its ingredients are cruelty-free and predominantly plant based, making products that are an ideal option for vegans and others with similar ethical standards.
Natralus Australia’s ability to walk the line between natural, organic, respectful ingredients and potent, impressive results is unique in the skincare world. It’s an outcome that is only possible thanks to Rowe and his team’s commitment to finding the real-world results that their customers are looking for — no matter what it takes.
About Natralus Australia: Indie beauty brand Natralus Australia was established in 2010 and operates out of Adelaide, Australia. The company focuses on empowering women and parents to use a more natural approach throughout their skincare and wellness activities for both themselves and their families. Learn more about Natralus at natralus.com.au.
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