The Masters of Hollywood Style to Be Recognized for Best Hair Looks in Film and TV
LOS ANGELES, Feb. 5, 2025 /PRNewswire/ — Between backstage styling at the GRAMMYs in February and the Oscars© in March, Giovanni Eco Chic Beauty will step into the spotlight as a co-presenting sponsor of the 12th annual Make-Up Artists & Hair Stylists Awards (MUAHS) for IATSE Local 706, alongside L’Oréal. Taking place on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, this exclusive event honors the hair stylists and makeup artists responsible for Hollywood’s most iconic celebrities and productions.
Though consumers know Giovanni as a mainstay natural haircare brand in more than 15,000 retailers globally, most are not aware that it is the go-to product for professionals behind the scenes and on the red carpets of more than 300 productions in Hollywood. Because of their backstage awards season presence at the Emmys, GRAMMYs, Oscars, and Tonys, Giovanni has earned its own unique “E.G.O.T.” status; the brand is known as the hair care brand of the entertainment industry.
Founded in a Sunset strip salon in the 1970s by hairstylist Arthur Guidotti who shared his formulations with studio stylists at MGM, Paramount, and Fox, Giovanni Eco Chic Beauty became the industry’s best-kept secret 46 years ago. Since then, Arthur’s son, James Guidotti, brought the brand to the mainstream, while behind the scenes, the industry professionals continued to rely on its masks, mousses, frizz-fighters, sculpting sprays, and styling clays—to create looks that last from first take to final cut.
“The MUAH Awards celebrate the style architects of Hollywood glamour—the artists who sculpt smooth, twist, and transform tresses from visions into reality,” said James Guidotti, CEO of Giovanni Eco Chic Beauty. “For decades, Giovanni has been part of that creative process, tucked inside hair kits, backstage at major productions, and woven into the fabric of film, television, and theater.”
About Giovanni Cosmetics, Inc. – Born on the Sunset Strip in 1979, Giovanni began as a bold vision from hairdresser Arthur Guidotti, who crafted salon-quality formulations and shared them with studio stylists at MGM, Fox and Paramount. Arthur’s son, James, then catapulted Giovanni to become the #1-selling hair care brand in the U.S. natural products industry (SPINs data) and built upon their early backstage reputation to wildly blossom backstage professional use. Today it is the brand that shampoos, nourishes, sculpts, and finishes celebrity tresses on more than 300 television, film, music and theatre productions, is the styling brand backstage at the Oscars, Emmys, GRAMMYS, Tony Awards, and film festivals globally. Giovanni sells over 175 SKUs in 15,000 retailers in 30+ countries, including brushes, combs, styling accessories, body, and beard care and is also a veteran-owned business. Headquartered in Los Angeles, California, Giovanni manufactures its Leaping Bunny-certified products in the U.S.
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SOURCE Giovanni Cosmetics, Inc.
